Thursday, April 24, 2008

I had someone call me over the weekend asking if there was a better landing page to direct traffic to than his version of http://behiptravel.getnetmlmprofits.com/profits using the Power Prospecting System.

His AdWords Campaign had over 400 Clicks over the last week and only 12 had signed up.

The follwing was my reply, but if you are brand new to internet network marketing and find you still have questions please don't hesitate to email me with your questions.
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Regarding your conversion rates, congratulations it sounds like you have found some very good keywords for click through, however it sounds like once they get to the lead capture page they are not signing up.

A lot has to do with what kind of Keywords you are using and how relevant your actual Ad is to the capture page.

My suggestion is to look for keywords other people are not using as much.

If you are using broad terms like mlm or network marketing you will not only be paying more for them, you will be attracting ‘tire kickers’ and people that are too new to network marketing and are not ready to invest in their business.

As far as the ad itself… if it is not relevant to what they are looking for, when they get to your lead capture page they are just going to hit their ‘back page’ button.

Getmlmprfits.com page is the one I would suggest you take people to from your AdWords campaigns. It has a lot of things that make a good lead capture page, plus it has your name and picture on it… people want to know who they are doing business with. The other pages I would use more for other kinds of marketing.

As a whole getmlmprofits page conversions change from day to day, but on average they hang around 10%. Knowing that most people are getting at least that rate it lets you know that maybe your ads need some revising.

Using AdWords campaigns are very much a hands on thing… there is no right or wrong… you have to be willing to experiment and try different things.

There are, however, some guidelines you can use.

I would say that if you have at least 30 clicks on a given ad and you are not getting the conversion you like… change it or get rid of it all together.

I also take into account how much I am paying for the ad. I like to keep the cost of my leads to under $3, but it’s up to you what you are willing to pay.

I have AdWords campaigns that have higher conversion rates than the average, and I also have some that are converting at around 5% but I keep them because I have a very low cost per click on them.

That is why having the Power Prospecting System is such a powerful tool. You can keep track of everything. Now that you know what the conversion rate should be, as you track your ads you will be able to test them and see what will work better for you.

I know this is very basic information, but without knowing more detail information about your ads and what they say these are good guidelines to by.
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Pay Per Click Campaigns can be one of the most rewarding ways to do business on the internet, and like with anything else there is a learning curve. Once you master it, you will have a very powerful tool to make money and to never run out of leads.

Be on the lookout for more detail information in AdWord campaigns.

To the Top!

Eli Gonzalez
info@megarecruitingsuccess.com

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http://www.elevate.biz/behiptravel

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